The Student News Site of Prospect High School


Let your voice be heard!
  • We love guest contributions! Contact Editor-in-Chief Claire Wynkoop.
  • Are you following our socials? @_Knightmedia for all the latest updates!
  • Are you an artist? Contact Sienna DeMonte about how you can get involved!
The Student News Site of Prospect High School


The Student News Site of Prospect High School



  • 5 AM
    35 °
  • 6 AM
    34 °
  • 7 AM
    33 °
  • 8 AM
    33 °
  • 9 AM
    33 °
  • 10 AM
    34 °
  • 11 AM
    35 °
  • 12 PM
    37 °
  • 1 PM
    37 °
  • 2 PM
    38 °
  • 3 PM
    38 °
  • 4 PM
    38 °
  • 5 PM
    37 °
  • 6 PM
    37 °
  • 7 PM
    36 °
  • 8 PM
    35 °
  • 9 PM
    34 °
  • 10 PM
    33 °
  • 11 PM
    32 °
  • 12 AM
    31 °
  • 1 AM
    30 °
  • 2 AM
    30 °
  • 3 AM
    29 °
  • 4 AM
    28 °
  • 5 AM
    28 °
March 17
38°/ 31°
Partly Cloudy
March 18
39°/ 27°
March 19
51°/ 32°
Partly Cloudy
March 20
43°/ 34°
March 21
42°/ 30°
March 22
47°/ 36°
Partly Cloudy

Lit Fuse sounds off: D214 twitter account handled unprofessionally

By Peter Fusilero
Sports Editor
It was eighth period Tuesday afternoon. The final class of the day. I was taking a break from working on my powerpoint in the library to check Twitter. I assumed it would be the usual basketball tweets that I would scroll through, but this was much different.
I began to see students from around the district tweeting at District 214 asking for a snow day Wednesday … and the district was tweeting back. However, these replies were not just the standard “We will keep you updated when there is confirmation.”
Rather, these tweets were much sassier. It was clear that the district was trying to have fun with the students. photo 1From the “Mean Girl” references and Futurama Fry meme to even tweeting a picture of Baylor football player Shawn Oakman, the District 214 account was gaining some popularity and loving each and every moment of it.
The account was at an all-time high that night when it released a photo of Oprah Winfrey who was yelling and screaming in an excited fashion. A speech bubble appeared next to her exclaiming, “you get a snow day!”
There was some positive buzz around the twitter sphere in the northwest suburbs that night. The two women who ran the account must have been on cloud nine. Good for them.
But in the back of my mind, I knew this wasn’t right. According to these media managers, they were simply trying to engage students, but it came across as very unprofessional.
When the district account announced Wednesday at 3 p.m. that school would be reopened Thursday, everything began to take a turn for the worse. Students were asking, “Why wouldn’t there be a snow day if Thursday is supposed to be even colder?” and otherwise arguing with administrators.
The district disagreed and insisted that the “pesky forecast keeps getting warmer,” and that they were continuing to monitor the 2
Students began to tweet at the account reports of the severe upcoming weather and the 90-plus Illinois districts that had already shut down. Even meteorologists  — such as Andrew Racki from the University of Oklahoma — were tweeting at District 214 and suggested that it would be smart to close down the school.
I lost my patience when District 214 tweeted:
photo 3“We wish we could get along like we used to … We wish we could bake a cake filled with rainbows & smiles & everyone would eat & be happy.”
I immediately responded:
“@D214 Stop these immature tweets. This account represents our faculty and students. As a professional, you treat this job like a joke.”
The tweet sparked attention and soon gained over 50 retweets and over 200 favorites. The district shortly after deleted their cake-filled tweet.
My little 140-character statement was the truth, and I soon learned that my teachers and most of my peers were in agreement.
We were embarrassed.
We were embarrassed by the apparent lack of awareness of their wide audience.
We were embarrassed at the fact that no one in the higher ups of District 214 was monitoring these tweets.
Moving forward, there needs to be a solid set of guidelines for what the district can and cannot post on social media. They failed in how they handled the situation this week.
These women were clearly not prepared to handle the official district account. “When do you engage?” one of them asked in reflection. “When is it too much? When does the back-and-forth need to stop?”  These are the questions they needed to have answers to BEFORE they sent their first tweet.
Since these social media professionals did not seem to understand these key factors, they should not have the responsibility of controlling an official district account that represents over 12,000 students, teachers and families.
This was a learning experience, but they can’t stand by their tweets from a professional standpoint. We all know this is a bunch of cake-filled and rainbow colored garbage, and I hope that they release an apology along with a new professional policy.

View Comments (3)
More to Discover

Comments (3)

The email you enter will not be displayed on your comment.
All ProspectorNow Picks Reader Picks Sort: Newest

Your email address will not be published. Required fields are marked *

  • V

    Vivian DarkbloomJan 13, 2015 at 9:10 am

    I think this article is weak. If the district would have decided to cancel school on Thursday, all of you would think those tweets were funny. So let’s be real for a minute…you’re salty at the district for not closing school like every other district in Illinois. I get it; I would be throwing shade too. Safety and health of students should be the district’s number one priority. After all this hoopla I’m sure the district wishes (maybe) they would have canceled school on Thursday. However, the problem isn’t really the D214 Twitter…let’s call a spade a spade. The two media managers do not control Dr. Schuler. They are not his keeper. They can’t make him close school. They were trying to ease the situation of disgruntled, entitled teenagers. If your parents thought it was dangerous to attend school, they would have kept you home. Most of you probably stayed home anyways.
    Man, I can’t even fathom writing an article attacking the district office while I was in high school. You guys seem to forget. You are not equal. You are the students…you aren’t colleagues. Social Media is what it is…social media. Who cares if they tweeted funny memes or Mean Girls references. IT’S NOT A REAL LIFE PROBLEM! It’s not the end of the world. It’s not a game or a competition of who’s more media saavy you or them. Are you going to write an article and send it to the Tribune if your office’s social media manager tweets funny memes because they don’t shut down work on a 0 degree day? No…you won’t. Because you don’t want to get fired. Real life businesses and offices didn’t get a “cold day” any of those days last week. Just keep that in mind when you think you “deserve” a snow or cold day.
    Ten years from now their Oprah tweet won’t matter. I don’t even remember snow days in high school. Want to know why? Because they were non-existent. Be happy you at least got one because when I went to Prospect we got 0. As a Public Relations and educational professional, I think you need to “Let It Go” and move on.(See what I did there…) 😉

    • T

      Todd GurleyDec 21, 2015 at 2:41 am

      To the comment above:
      It is now almost a year later. And well, it still matters. The district has nearly completely changed how they publish their opinions and tweets. So yes, maybe this column didn’t do anything. But then again, maybe I did. Maybe it did provide the district with some insight on how to be more professional as Peter states. I believe he had the duty in this case to share his opinion and the similar opinion of many students and adult within district 214. As you even state, he brings up good points in his column. So stop right there. Right there you state that even you feel this column deserves the be shared. And it received over 3,000 views, obviously—it created a little bit of noise.

  • P

    PVSJan 9, 2015 at 7:41 pm

    Your article brings up good points, however I would like to hear your take on many of the 214 students who took it over the line with some of their tweets.